Your showcase on the web must gather as many contacts as possible, in order to reach targeted users, with whom you can easily interact at the moment .

Among many activities aimed at visibility on the web, it is essential to carry out highly profiled SEO (Search Engine Optimization) constantly and effectively.

All activities necessary to optimize site performance, both in terms of contents and navigability, to improve positioning on search engines are essential. Nowadays, Google and other search engines reward sites with the best content and easy-to-browse design.

Having an aesthetically beautiful website is not enough, it must also be simple to find, relevant in content and easy to use.

These are the tricks through which the site can generate more qualified traffic, conveying users on your website looking at the products it offers. SEO activities related to the institutional site are now routine for companies that intend to take advantage of the opportunities deriving from the internet. How-ever, it is impossible to carry out manually the activities concerning the product SEO, given the large amount of references in the catalog and their fast turnover.

In order to better support its customers, ePlay has developed a web plugin that automatically manages the indexing of products, using complex algorithms, compliant with search engine standards and translates into all languages product descriptions published on the website.