FAQ

eLight is the division for photography and video of jewellery and production environments. It highlights detail, materials and processes with clear, engaging content.

Yes. Shoots can be organised in the eLight studio or directly at the client's headquarters, workshop or production plant. On-site production is especially useful for telling the story of craftsmanship, production departments, people, tools and real processes. eLight plans filming, lighting, equipment and set organisation to work in the client's spaces while limiting impact on normal operations.

Yes. We manage the full process from creative planning to the shoot.

Still-life photography focuses attention on the product and its details, generally against a neutral or controlled background. Model photography shows proportions, fit and the relationship with the wearer. Lifestyle photography places the jewel in a narrative context consistent with the brand. The three approaches can be combined to create content for catalogues, e-commerce, campaigns and social media.

Launching a collection may require product photographs, model images, videos, vertical social content, advertising campaign materials and visuals for catalogues, websites and trade fairs. Production should begin with a shared concept so that every format maintains the same visual style and strengthens the collection's identity, storytelling and recognisability.

CGI is useful when the product is not yet physically available, when numerous variants need to be shown or when images would be difficult to create with a traditional shoot. Starting from three-dimensional models and technical data, realistic visuals of metals, stones, finishes and configurations can be created for catalogues, e-commerce, sales presentations and campaigns.