eNetwork is the division for communication and marketing for jewellery brands. It supports visibility, positioning and commercial activity online and offline.

Do you run marketing campaigns, advertising and trade fairs?

Yes. We design strategies, run campaigns, social and assets, and support trade shows. Every activity is measurable.

How is the budget for a marketing strategy defined?

The budget should be proportionate to objectives, channels, markets and the company's ability to sustain activities over time. Before making a proposal, eNetwork analyses the available budget, the existing technical setup and the client's expectations. This makes it possible to build a realistic plan, set priorities and allocate investment across strategy, content production, advertising, digital tools and results analysis.

How do you build an omnichannel marketing strategy for a jewellery brand?

An omnichannel strategy starts by analysing the brand, objectives, audience, markets and tools already available. eNetwork coordinates content, social media, advertising, SEO, GEO, direct marketing, CRM, media relations, trade fairs and commercial activities so that every channel contributes to the same journey. For a jewellery manufacturer, the strategy may have B2B, B2C or hybrid objectives, targeting buyers, retailers, end customers and international markets.

For over 25 years

Marketing and communications for jewellery manufacturers and jewellery brands

Strategies, content and campaigns to strengthen brand positioning, showcase collections and create new business opportunities in B2B and B2C markets.

eNetwork Marketing and communications strategies for the jewellery sector

eNetwork is ePlay’s division dedicated to marketing and communications for jewellery manufacturers and brands that design and produce jewellery collections. Through strategic analysis, positioning, content creation, social media, advertising, media relations, direct marketing and events, it develops coordinated activities to increase visibility, recognition and business opportunities. Every project starts from an analysis of the brand, the audience and the reference markets, with the goal of building coherent, measurable and ongoing communication across channels.

2025 results
of our group’s clients using our solutions!

+3.5K

ACTIVE USERS ON SOFTWARE

+2.7B

SALES WITH XOX SOFTWARE

+72.2M

VISITS TO WEBSITES

+360.3M

SITE IMPRESSIONS ON SEARCH

+1.1B

SOCIAL POST IMPRESSIONS

+4.4K

PHOTOS, VIDEOS, TV SPOTS

Why does a jewellery company need a specialised marketing agency?

Marketing strategy born and grown with jewellery manufacturers and brands

eNetwork supports jewellery manufacturers and brands that design and produce jewellery collections in defining marketing strategies aligned with identity, objectives and target markets.

Through Strategy and Positioning, Content Creation and Social Media, ADV and Media Buying, Communication and Media Relations and CRM and Direct Marketing, eNetwork turns business objectives into coordinated, measurable and ongoing activities. Every project starts from an analysis of the brand, audience and competitors to build recognisable messages, reach the most relevant customers and generate new commercial opportunities across B2B and B2C markets.

Strategies integrate with the visual identity and digital tools designed by eCreative, the photography, video and CGI content produced by eLight, the data and software solutions of eManager and the technology infrastructure of eSystem. The result is coordinated communication based on shared data and measurable objectives.

eNetwork — strategy, communications and marketing for the jewellery sector

Marketing strategies, monitoring and integrations for goldsmith manufacturers and jewellery brands

Strategic analysis

Every project, activity or decision starts from a thorough analysis of market, competitors, targets and objectives. eNetwork’s approach combines qualitative and quantitative data to define concrete, tailored strategies that enhance the brand’s strengths and align all communications and marketing activities.

Online and offline activity

eNetwork’s strategies connect digital and traditional activities smoothly, keeping a single strategic and narrative direction. SEO, SEM, social and online advertising campaigns integrate with offline actions such as trade shows, events, print advertising and editorial partnerships. Every channel communicates with consistency and continuity, reinforcing brand positioning and recognition in every context.

Monitoring and optimisation

Every activity is monitored continuously to deliver measurable results and steady improvement. eNetwork analyses data, KPIs and performance in real time to understand effectiveness and act quickly with targeted optimisations. Clear, structured periodic reporting helps measure outcomes, share decisions and steer strategy transparently. Constant oversight balances creativity, efficiency and return on investment.

Strategic growth

Every brand goes through moments of evolution—from new collection launches to entering new markets, and major choices such as partnerships, repositioning or business model changes. eNetwork supports the company not only in day-to-day planning but also in exceptional decisions, analysing scenarios and opportunities and building action plans aligned with the brand’s vision and identity. Ongoing strategic support that adapts to change and guides long-term growth.

1 / 5

Online and offline activity — Strategic analysis

Strategy and positioning

We give shape to brand values, turning them into a recognisable visual language. Art direction guides the entire creative process, ensuring aesthetic and narrative consistency in every piece of content, over time.

Competitive analysis and positioning
We start from an in-depth review of values, strengths and the market to define what truly makes the brand unique. The goal is to identify competitive advantage and build a distinctive positioning that differentiates the brand in the long term.
Strategic growth roadmap
We define objectives, channels, budget and operational actions in a complete marketing plan. An integrated strategy that combines digital, media, events and PR to grow the brand with vision and consistency.
Identity and language
We translate strategy into a coherent visual and narrative identity, in collaboration with eCreative. Tone, messaging, palette and style rules are crafted so the brand is immediately recognisable and communicates its values authentically.
Strategy at key moments
We support the brand on major decisions such as collection launches, entering new markets and building partnerships. We ensure consistency of vision, distinctiveness and competitive advantage.

Content creation and social

We tell your brand story through content that moves people, engages audiences and builds lasting value.

Creative concept and moodboard
Through moodboards, colour palettes and photographic style we translate identity into a recognisable visual world, in collaboration with eCreative.
Content production
In close synergy with eLight we coordinate photo and video production to ensure aesthetic and narrative consistency. Every asset is designed to strengthen the brand.
Strategic copywriting and SEO/GEO
We craft copy that balances identity and performance for advertising, catalogues, social channels and websites. We optimise language for SEO and GEO, improving visibility—including in AI-generated answers.
Social media management
We manage the brand’s social presence with editorial plans aligned with tone, aesthetics and goals. Each piece of content is designed for channels such as Instagram, Facebook, LinkedIn, Pinterest and TikTok, ensuring narrative continuity.

ADV and media buying

We make your brand visible in the right channels, with campaigns planned and monitored to reach the people who matter.

Multichannel advertising strategy
We define objectives, audiences, messages, channels and budget in a coherent, measurable media plan, optimising visibility and conversions.
Social platform advertising campaigns
We run campaigns on Meta, TikTok, Pinterest and LinkedIn with creative and precise targeting, optimising performance in real time.
Google advertising campaigns
We manage Google Ads Search, Display, Video and Shopping campaigns to capture demand as it emerges and maximise ROI.
Offline advertising campaigns
We also support print, out-of-home, events and trade shows, keeping online and offline messaging consistent.

Communications and media

We build brand reputation through strategic relationships with media, journalists and opinion leaders.

Press releases and press kits
We produce clear, professional press releases and complete press kits, ready to share with media, magazines and sector editorial teams.
Media relations and public relations
We manage relationships with journalists, editorial teams and magazines, building lasting connections to grow authority and visibility.
Editorial storytelling
We create articles, interviews and content that convey the brand’s identity, culture and uniqueness, also strengthening SEO.
Coverage evaluation
We analyse publications, citations and the brand’s media presence to measure growth in authority.

CRM and Direct Marketing

We turn data collection into a structured system that drives targeted actions and lasting relationships over time.

Data collection and organisation
We centralise data from digital, social, events, trade shows, boutiques and e-commerce in one up-to-date system, integrable with CRMs and marketing platforms. The goal is to build an orderly, usable data foundation where information on leads, customers, sales and behaviours becomes a practical basis for commercial activity, marketing campaigns and targeted communications.
Strategic audience segmentation
We identify user groups such as leads, prospects, active customers, VIP customers and dormant customers, organising them in clear, up-to-date segments. This enables more targeted communications, more effective marketing campaigns and commercial journeys aligned with real customer behaviour—strengthening relationship, conversion and loyalty.
Direct marketing and marketing automation
We start from our proprietary CRM, designed to manage data, customers and relationships in the goldsmith and jewellery sector. When the project requires it, we also integrate or use dedicated CRM platforms such as HubSpot and marketing automation tools such as Mailchimp and MailUp, building campaigns and automations based on real customer behaviour.
Loyalty and VIP programmes
We build dedicated journeys for high-value customers by combining CRM data, personalised communications, event invitations, in-boutique activities and VIP programmes. The goal is to strengthen the relationship over time, increase customer value and turn every touchpoint into an experience aligned with the brand, online and offline.

Selected projects

A selection of Marketing & Social work by ePlay.

See all Marketing & Social projects

They chose us

And many more…

FAQ

What is eNetwork?
eNetwork is the division for communication and marketing for jewellery brands. It supports visibility, positioning and commercial activity online and offline.
Do you run marketing campaigns, advertising and trade fairs?
Yes. We design strategies, run campaigns, social and assets, and support trade shows. Every activity is measurable.
How is the budget for a marketing strategy defined?
The budget should be proportionate to objectives, channels, markets and the company's ability to sustain activities over time. Before making a proposal, eNetwork analyses the available budget, the existing technical setup and the client's expectations. This makes it possible to build a realistic plan, set priorities and allocate investment across strategy, content production, advertising, digital tools and results analysis.
How do you build an omnichannel marketing strategy for a jewellery brand?
An omnichannel strategy starts by analysing the brand, objectives, audience, markets and tools already available. eNetwork coordinates content, social media, advertising, SEO, GEO, direct marketing, CRM, media relations, trade fairs and commercial activities so that every channel contributes to the same journey. For a jewellery manufacturer, the strategy may have B2B, B2C or hybrid objectives, targeting buyers, retailers, end customers and international markets.

Read all FAQs / Marketing & Social →

eNetwork Marketing and communications strategies for the jewellery sector

Marketing strategies, monitoring and integrations for goldsmith manufacturers and jewellery brands

Strategic analysis

Strategy and positioning

Competitive analysis and positioning

Strategic growth roadmap

Identity and language

Strategy at key moments

Selected projects

Quadra video spot for the industrial sector

Picchiotti visual for outdoor campaign

Picchiotti display materials for trade fair communication

Selavy visual for trade fair event

FAQ

What is eNetwork?

Do you run marketing campaigns, advertising and trade fairs?

How is the budget for a marketing strategy defined?

How do you build an omnichannel marketing strategy for a jewellery brand?