Updates, publications, events and content that tell our work and the context we operate in every day. From press coverage to editorial pieces, from trade shows to new releases, through to projects and partnerships. A place to follow closely what we do and how the world of luxury evolves.
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VicenzaOro September 2026 marked a new milestone for XOX Group on the path begun in January with the launch of Babylon. Together with ePlay and Art&sofT, the group returned to the fair to show how Artificial Intelligence can enter company processes in practice.
The video of the event held by XOX Group at VicenzaOro September 2026 tells a new phase in Babylon’s journey: from introducing Artificial Intelligence into company processes to its concrete application in the daily work of jewellery businesses.
In Preziosa Magazine, XOX Group announces its return to Vicenzaoro September: Babylon presents the first results of its AI for jewellery, with real use cases and integration into existing business systems.
In Preziosa Magazine, XOX Group talks about how Babylon personalizes the B2B channel in luxury: updated data from the management system, autonomy for the business customer and targeted commercial workflows.
In Preziosa Magazine, XOX Group talks about how CRM is evolving into an integrated operations center and how Babylon transforms data and conversations into operational actions for luxury SMEs.
XOX Group consolidates its role as a luxury partner with an integrated ecosystem: Babylon, presented at Vicenzaoro, integrates company systems and transforms data into operational tools; ePlay is aimed at goldsmith producers and brands, Art&sofT at high-end boutiques and retailers.
In the luxury sector, digital transformation is no longer an option, but a necessity.
At Vicenzaoro January 2026, Babylon integrates artificial intelligence into the systems already in use by jewelry stores, to streamline processes and decisions without accumulating inconclusive software.
Launched during the last edition of Vicenzaoro, Babylon by ePlay and ArtsofT is a native Artificial Intelligence technology that opens a new phase of digital evolution for the jewelry sector. Launched during the last edition of.
The official video of the speech held by XOX Group at VicenzaOro January 2026 recounts the moment dedicated to Babylon and the role of Artificial Intelligence in the processes of the goldsmith and luxury retail sectors. An intervention designed to share the group's vision of the digital evolution of companies, where data, tools and skills become part of a more connected and operational ecosystem. Through the main passages of the speech, a concrete vision of AI emerges: not a distant technology, but a daily ally for brands, producers and boutiques, capable of connecting information, systems and people to make decisions faster, more aware and business-oriented.
VicenzaOro January 2026 was much more than a presence at the fair for XOX Group: ePlay and Art&sofT united by Babylon, the artificial intelligence that supports production and retail. The January 19th meeting on AI, data and process integrations.
2026 is a year of innovation in the ePlay and ArtsofT Group, which inaugurates a very modern business line, Babylon, AI for jewelry.
XOX Group, with ePlay and ArtsofT, presents artificial intelligence as a system: Babylon connects ecosystem modules and data instead of remaining an isolated addition to luxury and goldsmithing.
ePlay and ArtsofT propose artificial intelligence as a strategic partner in luxury, between Babylon, the XOX ecosystem and coordination of ERP, CRM and digital channels.
Danilo Alagi: “Technology alone is not enough: what matters is the ability to use it to obtain concrete results” « We are proud of our customers' results, because they tell us their strength better than any data.
The digitalisation of processes is now an obligatory step for every sector.
After a year of encouraging results, ePlay and ArtsofT accelerate on the roadmap: cloud ERP, CRM and MES software for the goldsmith and artificial intelligence integrated into the group's systems, without losing verticality in luxury.
ePlay and ArtsofT, for over 25 years only on high jewelery and watches, combine two souls: ePlay with brands and producers (B2B and B2B2C), ArtsofT with high-end retail, for a coherent digital supply chain.
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