Updates, publications, events and content that tell our work and the context we operate in every day. From press coverage to editorial pieces, from trade shows to new releases, through to projects and partnerships. A place to follow closely what we do and how the world of luxury evolves.
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VicenzaOro September 2026 marked a new milestone for XOX Group on the path begun in January with the launch of Babylon. Together with ePlay and Art&sofT, the group returned to the fair to show how Artificial Intelligence can enter company processes in practice.
The video of the event held by XOX Group at VicenzaOro September 2026 tells a new phase in Babylon’s journey: from introducing Artificial Intelligence into company processes to its concrete application in the daily work of jewellery businesses.
In Preziosa Magazine, XOX Group announces its return to Vicenzaoro September: Babylon presents the first results of its AI for jewellery, with real use cases and integration into existing business systems.
In Preziosa Magazine, XOX Group talks about how Babylon personalizes the B2B channel in luxury: updated data from the management system, autonomy for the business customer and targeted commercial workflows.
In Preziosa Magazine, XOX Group talks about how CRM is evolving into an integrated operations center and how Babylon transforms data and conversations into operational actions for luxury SMEs.
XOX Group consolidates its role as a luxury partner with an integrated ecosystem: Babylon, presented at Vicenzaoro, integrates company systems and transforms data into operational tools; ePlay is aimed at goldsmith producers and brands, Art&sofT at high-end boutiques and retailers.
In the luxury sector, digital transformation is no longer an option, but a necessity.
At Vicenzaoro January 2026, Babylon integrates artificial intelligence into the systems already in use by jewelry stores, to streamline processes and decisions without accumulating inconclusive software.
Launched during the last edition of Vicenzaoro, Babylon by ePlay and ArtsofT is a native Artificial Intelligence technology that opens a new phase of digital evolution for the jewelry sector. Launched during the last edition of.
The official video of the speech held by XOX Group at VicenzaOro January 2026 recounts the moment dedicated to Babylon and the role of Artificial Intelligence in the processes of the goldsmith and luxury retail sectors. An intervention designed to share the group's vision of the digital evolution of companies, where data, tools and skills become part of a more connected and operational ecosystem. Through the main passages of the speech, a concrete vision of AI emerges: not a distant technology, but a daily ally for brands, producers and boutiques, capable of connecting information, systems and people to make decisions faster, more aware and business-oriented.
VicenzaOro January 2026 was much more than a presence at the fair for XOX Group: ePlay and Art&sofT united by Babylon, the artificial intelligence that supports production and retail. The January 19th meeting on AI, data and process integrations.
2026 is a year of innovation in the ePlay and ArtsofT Group, which inaugurates a very modern business line, Babylon, AI for jewelry.
XOX Group, with ePlay and ArtsofT, presents artificial intelligence as a system: Babylon connects ecosystem modules and data instead of remaining an isolated addition to luxury and goldsmithing.
ePlay and ArtsofT propose artificial intelligence as a strategic partner in luxury, between Babylon, the XOX ecosystem and coordination of ERP, CRM and digital channels.
Danilo Alagi: “Technology alone is not enough: what matters is the ability to use it to obtain concrete results” « We are proud of our customers' results, because they tell us their strength better than any data.
The digitalisation of processes is now an obligatory step for every sector.
After a year of encouraging results, ePlay and ArtsofT accelerate on the roadmap: cloud ERP, CRM and MES software for the goldsmith and artificial intelligence integrated into the group's systems, without losing verticality in luxury.
ePlay and ArtsofT, for over 25 years only on high jewelery and watches, combine two souls: ePlay with brands and producers (B2B and B2B2C), ArtsofT with high-end retail, for a coherent digital supply chain.
For over 25 years ePlay and ArtsofT have supported high-end jewelry and watch brands with vertical digital solutions—ERP, CRM and integrated services—designed for efficiency, reliable data and quality of the customer experience.
Let's get to know artsoft together.
Omnichannel and drive to store: ePlay and ArtsofT connect site, CRM, data and boutique so that online interest translates into in-store visits and sales, without contradicting the character of luxury.
Danilo Alagi, CEO of ePlay and ArtsofT, outlines the group's balance sheet: over 400 customers in the gold sector, native XOX system for luxury and investments in AI, blockchain and mobile for 2025.
At Vicenzaoro, ePlay and ArtsofT will showcase technological stacks and advanced services for brands and retailers: cloud, integrations and native tools for the gold sector, as well as digital creativity.
XOX in the CRM & Sales version, from ArtsofT and ePlay, brings orders, lookbooks and B2B relationships digitally: even medium-sized goldsmith companies can present collections and interact with retailers such as large fashion houses.
From the Valenza district, ePlay and ArtsofT represent the reference group for software and digital services dedicated to the gold and luxury sectors, with over twenty-five years of projects for brands and boutiques.
Over 25 years alongside luxury manufacturers, brands and jewelers: ePlay and ArtsofT combine applied consultancy and multidisciplinary teams—software, web, marketing, photo and video—for the digital language of luxury.
From Valenza, ePlay and ArtsofT consolidate results and growth: digital agency with very high specialization in the gold sector, complete partner for boutiques and brands in software, communication and image.
eLight is the photo and video department of ePlay and ArtsofT: still life, worn and premium productions that transform preciousness into content for the web, social networks and high jewelry campaigns.
On the Vicenzaoro stage, ePlay and ArtsofT illustrate how digitalisation enters the jewellery: management, channels and brand image with vertical tools and teams specialized in the gold sector.
At Vicenzaoro in September 2024 ePlay and ArtsofT present the new XOX CRM module: customer profile, centralized data, integration with ERP and levers for cross-selling in the B2B and B2C fields.
The new XOX CRM module from ePlay and ArtsofT strengthens B2B and B2C relationships in jewellery, integrated into the management ecosystem of the Valencian group.
The ePlay/ArtsofT group, a digital agency based in Valenza, specializes in providing technological tools and solutions to improve the efficiency and operations of jewelry brands and boutiques.
In addition to software and marketing, ePlay and ArtsofT produce high-quality photos and videos for jewelry: content consistent with the brand's campaigns, sites and social networks.
ePlay and ArtsofT combine software, CRM, MES and digital marketing for the gold sector: a single Valencian group for technology, content and visibility of brands and boutiques.
The Starter Edition of
XOX is available in Starter Edition and Unlimited Edition: two levels of the ePlay and ArtsofT management software to help small and large jewelery businesses grow, with a smooth transition towards the complete ecosystem.
Luxchain, presented at Vicenzaoro January 2024 by ePlay and ArtsofT, intercepts the demand for certification and traceability for high-end jewelery in a market exposed to copies.
In Vicenzaoro, on the occasion of an artsoft event.
The artsoft approach.
Luxchain by ePlay and ArtsofT: blockchain and digital passport to certify jewelery and combat copies, from the concept at Vicenzaoro to the high-end supply chain.
Danilo Alagi, CEO of ePlay and ArtsofT, presents Luxchain: debut expected at Vicenzaoro January 2024, in an event linked to the twenty-fifth anniversary of the group.
XOX “XtraOrdinary Xperience” is the ePlay and ArtsofT software ecosystem for fine jewelry: ERP, CRM and analytical tools that treat every customer and every process with consistency.
For the Christmas peak, the seasonal release of XOX by ePlay and ArtsofT puts personalized orders, CRM and logistics at the center: less friction between customer desire and boutique capacity.
At Vicenzaoro in September 2023 ePlay and ArtsofT integrate Business Intelligence into XOX: autonomously configurable dashboards, real-time data beyond management, to personalize offers and relationships in luxury.
At Vicenzaoro, Danilo Alagi talks about how ePlay and ArtsofT accompany the digitalisation of laboratories and points of sale: platforms, integrations and a direct and continuous assistance relationship.
Danilo Alagi at Preziosa: luxury has room for exponential growth if data and Business Intelligence guide decisions on customers, stocks and processes.
Technology and creativity feed each other: the ePlay and ArtsofT group applies it to software, communication and retail for luxury and high jewelry.
ArtsofT, from the Valenza district, combines high-end jewelery and watches with vertical digital services: strategy, creativity and technology on the same table.
On 18Karati, ePlay and ArtsofT talk about a multifaceted group that supports companies in marketing, sales and digital management with the same common thread: reliability and service.
ePlay and ArtsofT opens 2023 with a package of technological and commercial innovations to consolidate their role as strategic high-end partners.
Video Preziosa / VOJ23: ArtsofT technology to support the entire goldsmith supply chain, from production to the point of sale.
Bartorelli interview on Preziosa: digital and relational dimensions in jewelry are not alternatives—we need processes and tools that make them coexist.
Tailor-made projects that cross communication, marketing and technology: the mission of ePlay and ArtsofT for high jewellery, over twenty years in the field.
On 18Karati, ArtsofT presents XOX as a "company in your pocket": management, sales and data accessible from mobile for the jeweller.
After Vicenzaoro, Danilo Alagi describes a more digitally conscious jewelery sector: fewer isolated experiments, more shared strategy and tools.
At Vicenzaoro September 2022 ArtsofT brings XOX back to the center: evolutions of the suite and feedback from the commercial director Andrea Moghrabi.
ePlay at Vicenzaoro September 2022: digital as a space for relationships and identity—implications for luxury brands and retailers.
Years after the pandemic peak, Danilo Alagi traces how the gold sector has metabolised digital, data and online identity.
VOS22 Materials: Jewelry remains at the center—physical boutiques and digital presences built around the product and the customer.
VOS22 campaign:
Vicenzaoro 2022: ePlay offers solutions for luxury manufacturers—clear objectives on digital, supply chain and channels.
18Karati, July 2022: mobility and XOX—carrying orders, stock and customer relationships with you wherever you go.
Businesses 4.0 and digital growth in the gold sector: on Preziosa Magazine, tools and paths to modernize retail and the supply chain.
18Karati, May 2022: XOX as an ally for the "jewelry business" - from daily management to store growth.
Preziosa Magazine: XOX Jewelry Sales Platform and the idea of having processes and sales always at hand.
Daniela Sburlati (ArtsofT) on VO+: how to build an exclusive image for a jewelry store—coherence, detail, relationship.
After Vicenzaoro, ArtsofT presents XOX Jewelry Sales Platform: a unique environment for sales, warehouse and relationships in jewellery.
Precious from Vicenzaoro: XOX, user friendly software for jewellery, told with Andrea Moghrabi and twenty years of experience in the field.
Vicenzaoro 2022: XOX XtraOrdinary Xperience as an all-in-one web platform for ambitious jewelers in physical and digital stores.
Danilo Alagi previews on VO+ the ArtsofT news arriving at Vicenzaoro: product and service roadmap for jewelers and brands.
Danilo Alagi tells how ArtsofT is preparing concrete innovations for Vicenzaoro: rapid installation of the software in jewelry stores, customer profiling and dialogue between the warehouse and commercial actions.
«Jewellery, it's true, is an experience to be had in person, but online makes sure that customers see what you have, know that they will find that product in the store and choose to come to you, instead of going.
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