XOX Group brings together companies, platforms and expertise in a single technology ecosystem

ePlay is the historic company of XOX Group dedicated to the digitalisation of jewellery manufacturers, workshops, subcontractors and brands that design and produce jewellery collections. Founded in Valenza and active for over 25 years, it understands the production, commercial and organisational processes of the Italian jewellery supply chain.

Through the eManager, eCreative, eNetwork, eLight and eSystem divisions, ePlay integrates business management software, websites and e-commerce, marketing and communication, photography and video, cloud services and IT infrastructure. Its solutions connect production, inventory, administration, the sales network, content and technology, reducing fragmentation between different tools and suppliers.

ePlay’s scope is the jewellery production supply chain: jewellery companies, workshops and brands that need specialised expertise to manage processes, showcase collections and develop their presence in B2B and B2C markets.

Discover who we are: ePlay, digital solutions for jewellery manufacturers and brands→

Art&sofT is the XOX Group company dedicated to the digitalisation of jewellery and watch retail. It supports jewellery stores, boutiques, store chains and multi-brand retailers in operational management, customer relationships and the development of physical and digital channels.

It integrates ERP and CRM software, inventory and sales management, repairs, quotations, loyalty programmes, e-commerce, digital marketing, photography and consulting. The solutions are designed to connect boutiques, products, customers, staff and online channels, keeping data and activities up to date even across businesses with multiple stores.

Visit Art&sofT, digital partner for high-end jewellers and retail→

Babylon is the XOX Group company dedicated to private artificial intelligence for businesses. It integrates with ERP, CRM, databases, Business Intelligence tools and other existing systems, using the organisation’s data without transferring it to public models. Information remains within the company’s environment, with dedicated infrastructure and access governed by roles and permissions.

Through AI Chat, AI Dashboard, AI Automation and AI Embedded, Babylon enables users to query data in natural language, create analyses and forecasts, identify anomalies, activate workflows and support operational decisions. It does not replace the systems already in use; it connects them and makes information more accessible and usable.

Babylon is a multi-sector solution: jewellery and luxury are among its areas of application, but not the only ones.

Discover Babylon, enterprise AI for data and decisions→

Luxchain is the platform dedicated to protecting high-end brands and combating counterfeiting in the jewellery sector. It certifies the authenticity of the design and the physical product, creating a verifiable link between the jewel and its digital identity.

Through the Ethereum blockchain, smart contracts and digital twins, Luxchain can certify supply-chain steps, intellectual property, the product, marking, digital ownership and warranty. The platform can be customised for each brand and can interface with business management software and CRM systems, remaining consistent with visual identity and data management requirements.

Luxchain thus turns authenticity certification into a tool for protection, transparency and communication, strengthening brand reputation and customer trust.

Discover Luxchain, blockchain certification for high-end jewellery→