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ArtsofT: The correct social strategies to support Christmas sales
The commercial director underlines that the Christmas period must be managed with professionalism - content, timing, coherence with the store - not with improvisation from occasional social networks.
The interaction between editorial plans, promotions and actual availability in boutiques is the lever for transforming traffic and followers into visits and receipts: jewelery remains among the most sought-after gifts, but digital competition is high.
