They talk about us
Christmas sales 2021: all in all positive even if the receipt is increasingly lower
«Jewellery, it's true, is an experience to be had in person, but online makes sure that customers see what you have, know that they will find that product in the store and choose to come to you, instead of going to someone else». 2021 ends with positive data for Italian jewelry stores, even if poor digitalization and a fluctuating trend do not help the entire category.
Bijou confirms itself as an "economical" alternative to goldsmith's artefacts. Christmas sales are patchy for Italian jewellers, with purchases divided equally between jewels and bijoux and mostly low or medium/low receipts.
