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ArtsofT and ePlay: CRM & Sales Software Becomes a Service
The sale of jewelery remains a physical ritual, but the rules have changed: fewer obligatory trips, more effective digital meetings. ArtsofT and ePlay explain how XOX CRM & Sales has democratized access to tools previously reserved for large fashion houses—small and medium-sized companies can propose collections, materials and orders from PCs, tablets and smartphones, reducing time and costs.
The app combines B2B flows and tracks towards the end customer: real-time warehouse, reservations, pairing suggestions and data useful for customisation. For Danilo Alagi, the immediacy and visibility of data make the difference: in luxury, controlling the entire chain from production to the customer is what separates those who remain competitive from those who remain behind.
