They talk about us
PRODUCT AUTHENTICITY AND FIGHT AGAINST COUNTERFEITING
Against counterfeiting in luxury, ePlay and ArtsofT present Luxchain: a blockchain-based platform to certify the authenticity of jewelery and offer a digital passport of the product. The concept was illustrated in a symbolic context such as Vicenzaoro, in a period also marked by the twenty-fifth anniversary of the Valencian group.
The project was born from years of work alongside high-end boutiques and brands: the aim is to give concrete tools to those who need to protect the brand and the buyer, connecting traceability, data and trust along the supply chain without empty technological rhetoric.
