Babylon, the AI that brings action to the speed of decision

VicenzaOro September 2026 marked a new milestone for XOX Group on the path begun in January with the launch of Babylon. Together with ePlay and Art&sofT, the group returned to the fair to show how Artificial Intelligence can enter company processes in practice, speeding up analysis and supporting faster, more informed decisions.

The centrepiece was the event dedicated to Babylon, where applications and use cases showed AI at work: customer, sales, budget and stock analysis, CRM, visual content and marketing, dynamic dashboards, workflows and automated communications. Examples built around companies’ everyday activities to highlight a shift in perspective: the value of AI lies not only in processing large amounts of information, but in reducing the time between question, understanding, decision and action.

Nine months after Babylon’s debut, dialogue with entrepreneurs and industry professionals confirms that attention is moving from the theoretical potential of AI to its real application in business. For XOX Group, that means building a model in which data, technology and skills work together to make processes simpler, faster and action-oriented.