They talk about us
Bartorelli: “In jewelry, digital and relational must necessarily coexist”
The owner underlines how digital amplifies the scope and protection of data, while the store remains the place of experience and trust: the question is how to make the physical shop window and online channels work together without contradictions.
Aligning inventory, communication and customer treatment requires organizational choices, not just apps: those who sell luxury must avoid technology sounding detached from the human relationship.
