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Drive to Store: The Winning Strategies of ePlay and ArtsofT
In the high jewelry segment, omnichannel is no longer optional: you need to intercept the customer at the right time and accompany him to the boutique. ePlay and ArtsofT work on this balance with tailor-made ERP, CRM and marketing projects, so that digital fuels visibility and in-store traffic rather than replacing the physical experience.
Structured sites, content and data from CRM allow clear paths—bookings, targeted promotions, follow-ups—while analysis and contact tools (also from mobile) keep the connection with the public alive. For Danilo Alagi, CEO of the group, the digital experience is the natural complement to the in-store experience: luxury remains exclusive, but must be designed in a coherent way across channels.
