They talk about us
Luxchain by ePlay/ArtsofT, to Fight Counterfeiting
The ePlay and ArtsofT group implements Luxchain as a structured response to counterfeiting: technology and processes to certify the authenticity and history of the piece, with strong interest from brands and retailers present at the fair.
In fine jewellery, trust is heritage: a reliable digital register can accompany the product from production to the final customer, in line with the expectations of transparency that contemporary luxury requires.
