VicenzaOro January 2026: Babylon brings AI into jewelery processes

For XOX Group, VicenzaOro January 2026 was much more than a presence at the fair. In one of the most important international events for the world of luxury and jewellery, the group showed the direction of its path, built on over twenty-five years of experience in the gold sector. Not a list of products, but a system that supports production and retail through the group's companies: ePlay, dedicated to gold producers and brands, Art&sofT, focused on boutiques and high-end retail, and Babylon, the Artificial Intelligence that enters company processes and helps make them more connected, rapid and operational.

The most intense moment was the meeting on January 19th, dedicated to Babylon and the role of Artificial Intelligence in the future of companies in the sector. An open dialogue on the fact that AI is now a central part of the organization and that the value today lies in knowing how to read, connect and use data in good time, not just in possessing a large quantity of it. Participation in the fair confirmed that the market is ready and aware: companies are looking for concrete integrations, capable of living in processes and making decisions quicker and more informed.

For XOX Group, VicenzaOro represented an important stage in a path already underway: that of operational Artificial Intelligence, integrated into the group's ecosystem and at the service of daily business.