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XOX Group of ePlay and ArtsofT: AI Becomes a System
The message is clear: within the XOX Group perimeter, ePlay and ArtsofT make artificial intelligence a system and not a decorative module. Babylon enters the picture as a glue between ERP, CRM, MES, e-commerce and digital services already part of the offer, with distinct but converging logics - ePlay on the production and brand side, ArtsofT on boutique and retail - maintaining a single technological vision.
The goal is to make data and processes communicate in real time, making commercial and operational decisions simpler without forcing companies to reinvent digital architecture from scratch. It is the promise of a more coherent ecosystem, where AI supports those who work in the field and reduces friction between what is sold, what is produced and what is communicated.
