Selavy e-commerce site with a distinctive character

Selavy is a Made in Italy high jewelery brand that presents jewelery collections and a dedicated online shop, with a narrative centered on goldsmith tradition, design and Italian craftsmanship. The entire e-commerce platform was developed for the project, with an intervention oriented towards the construction of the digital experience, the definition of the interface and the overall creative direction of the site. The work aimed to translate the brand's positioning online through a coherent visual environment, clear navigation and a structure capable of enhancing the collections, product and premium perception of the brand.

• Creative direction
• E-commerce website
• UX/UI design
• Web design