They talk about us
XOX Group, with Babylon CRM becomes effective, intelligent and predictive
In Preziosa Magazine, XOX Group talks about how CRM is evolving from a simple contact book to an integrated operations center: customer relations, sales and process automation in a single platform. Art&sofT, ePlay and Babylon make up a Valencian ecosystem that is already structured, configurable and interfaceable with internal systems, designed to support the daily work of luxury SMEs.
The evolutionary leap is Babylon, the group's proprietary artificial intelligence: it transforms data and conversations—even from WhatsApp—into operational actions, from commercial follow-ups to internal notifications. With Babylon chat, specific customer segments are identified and solicited; workflows are activated manually, in chat or with written and vocal requests. A business partner oriented towards automation without breaking the quality of the relationship.
