They talk about us
XOX Group: AI makes the luxury B2B experience personal
In Preziosa Magazine, XOX Group describes how artificial intelligence makes the B2B experience in luxury personal. The environment developed by the group, connected to the company management system, keeps products, prices, availability and marketing materials updated and modulates the experience based on the customer profile and the reference market.
With Babylon, the channel expresses the bidirectional value of B2B: on the one hand autonomy on wishlists and orders, on the other insight into interests, searches and incomplete orders. If a collection is consulted repeatedly without order, the system generates alerts and dedicated commercial proposals; if a product in the wishlist becomes available again, a reminder will be sent. Babylon strengthens the commercial relationship with more precise tools, without replacing it.
