Picchiotti visual for outdoor campaign

Picchiotti is an Italian high jewelry maison based in Valenza, active in the creation of fine jewelry collections and pieces developed entirely in-house. An advertising signage project was developed for the brand, conceived to translate the high-end positioning of the brand into an essential visual language, distinctive and coherent with its aesthetic universe. The intervention included definition of the concept, creative setting and development of the billboard, with an approach aimed at enhancing the brand's identity in the advertising space through elegant, immediate communication suitable for a luxury context.

• Creative concept
• Creative direction
• ADV materials
• Offline materials