Picchiotti high-end video spots

Picchiotti is an Italian high jewelry maison based in Valenza, active in the creation of fine jewelry collections and pieces developed entirely in-house. The project involved the development of a video spot built starting from a creative direction consistent with the brand's universe, defining the concept and visual setting to translate the brand's identity into narrative form. The intervention was designed to consolidate the recognisability of Picchiotti's aesthetic language and restore communication more aligned with his contemporary profile and the context of high jewellery.

• Video spots
• Creative direction
• Brand identity
• Creative concept