For over 25 years

CRM software for jewellery manufacturers

Profile customers and prospects, analyse purchases, sell-out and interests, and coordinate communications, sales opportunities, sales and after-sales in a single platform.

CRM module of the XOX ecosystem

CRM software to know your customers and coordinate the sales network

XOX CRM is the module developed by ePlay for jewellery manufacturers and brands that design and produce jewellery collections. It brings together contact details, preferences, purchase history, sell-out, viewed products, appointments, opportunities and commercial interactions in a single customer profile. Shared information enables agents, sales teams and customer care to personalise communications, sales proposals, follow-ups, events and after-sales activities.

2025 results
of our group’s clients using our solutions!

+3.5K

ACTIVE USERS ON SOFTWARE

+2.7B

SALES WITH XOX SOFTWARE

+72.2M

VISITS TO WEBSITES

+360.3M

SITE IMPRESSIONS ON SEARCH

+1.1B

SOCIAL POST IMPRESSIONS

+4.4K

PHOTOS, VIDEOS, TV SPOTS

Profiling, loyalty and after-sales management with XOX CRM

Customer profiling and segmentation

XOX CRM enables jewellery manufacturers and brands to gain in-depth knowledge of B2B and B2C customers, bringing together in a single customer record preferences, purchase history, sell-out, viewed products, enquiries, appointments, commercial interactions and digital behaviour. Information can come from websites, e-commerce, newsletters, marketing automation, WhatsApp Business, SMS, advertising campaigns, trade fairs and sales network activity. The system progressively updates profiles and creates dynamic segments for leads, prospects, active customers, VIPs, dormant customers, markets or custom groups. Agents, sales teams, marketing and customer care can therefore plan targeted communications, more relevant follow-ups, event invitations and sales proposals aligned with each customer's interests, history and potential. Segmentation makes the commercial relationship more organised, measurable and personalised.

Single customer profile with up-to-date data and preferences.
Dynamic segmentation by behaviour and commercial value.
Integration of data from multiple channels.
Personalised communications and sales activities.

Customer loyalty in the jewellery sector

XOX CRM helps jewellery manufacturers and brands maintain an ongoing relationship with B2B and B2C customers, turning data, purchases and interactions into personalised loyalty activities. The system collects order history, preferences, purchase frequency, customer value and responses to communications, making it possible to identify strategic customers, VIPs or those at risk of becoming inactive. This information can be used to plan follow-ups, event invitations, collection previews, thank-you messages, exclusive promotions and campaigns via email, marketing automation, SMS or WhatsApp Business. Agents, sales teams, marketing and customer care therefore work from a shared, up-to-date view of the relationship, improving the continuity, relevance and measurability of initiatives.

Monitoring of customer value, preferences and purchase frequency.
VIP programmes and loyalty tiers with personalised benefits.
Automation of invitations, follow-ups, anniversaries and dedicated offers.
Analysis of campaign results and response rates.

After-sales and customer support management

XOX CRM enables jewellery manufacturers and brands to centrally manage support requests, repairs, maintenance, warranties and post-sale certifications. Each case is linked to the customer profile and purchased product, keeping documents, communications, case status and activity history up to date. Sales teams, customer care and technical departments can share the same information, assign requests to the responsible people and monitor timing and progress through to closure. The system can also send personalised notifications, updates and communications via email, SMS or WhatsApp Business. Full case traceability improves internal organisation, reduces response times and provides customers with service consistent with the value of the product and the brand's identity.

Centralised, traceable management of after-sales requests.
Monitoring of repairs, maintenance, warranties and service work.
Storage of certificates and documents linked to the customer and product.
Automatic, personalised communications about case status.

Recovery and reactivation of dormant customers

XOX CRM enables jewellery manufacturers and brands to identify B2B and B2C customers who have reduced or stopped purchasing, by analysing last order date, frequency, commercial value, interaction history and responses to communications. The system creates dynamic segments based on inactivity period, market, profile and customer potential. The information collected can be used to launch reactivation campaigns via email, marketing automation, SMS, WhatsApp Business and remarketing, with exclusive offers, event invitations, collection previews and personalised follow-ups. Agents, sales teams, marketing and customer care can monitor opens, responses, interactions and new purchases, automatically updating the customer status in the CRM and measuring the effectiveness of each initiative.

Automatic identification of inactive customers.
Segmentation by time, value and behaviour.
Automation of personalised campaigns and follow-ups.
Monitoring of responses, conversions and customer recovery.

Artificial intelligence applied to CRM

The artificial intelligence features integrated with XOX CRM help jewellery manufacturers and brands interpret data about customers, purchases, sell-out, preferences, appointments and commercial interactions. The system connects information from different channels and transforms it into indicators, segments and useful suggestions for understanding behaviour, interests and sales opportunities. Agents, sales teams, marketing and customer care can query the data in natural language, identify inactive customers, recognise purchasing trends and launch follow-ups or campaigns at the most appropriate time. The analyses comply with the roles and permissions configured in the CRM. Artificial intelligence does not replace the commercial relationship: it makes up-to-date data easier to interpret, helps anticipate needs and supports faster, more measurable decisions.

Analysis of purchases, sell-out, preferences and behaviour.
Dynamic segmentation of customers and prospects.
Suggestions for follow-ups, campaigns and sales opportunities.
Natural-language answers about KPIs and performance.

1 / 5

Illustration of CRM, customers and relationships

Features and benefits of XOX CRM for customer management in the goldsmith sector

CRM features for jewellery companies

XOX CRM brings together in a single platform the information and activities needed to manage customers, prospects and sales opportunities in the goldsmith and jewellery sector. The system supports every contact from lead registration through to sales and after-sales, keeping data, preferences, interactions and documents up to date.

Registration and conversion of leads, prospects and customers.
Advanced, configurable profiling of customer records.
Quantitative and qualitative customer segmentation.
Tracking of contact sources, walk-ins, inbound and outbound.
Automatic and manual follow-ups via email, SMS and WhatsApp.
Management of privacy, consent and contracts.
Wishlists, special lists, quotations, orders, sales, returns and repairs.
Analysis of purchase frequency, cross-selling and alternative selling.
Relationship history and complete customer biography.
KPIs by geographical area, channel and sales network.
Document archiving.
Synchronisation of products, customers and orders with websites and digital platforms.

CRM benefits for jewellery manufacturers

XOX CRM enables jewellery manufacturers and brands to turn data and interactions into more targeted sales activities. All customer information is collected in a single, up-to-date profile, accessible to agents, sales teams, marketing and customer care according to their respective roles. The unified customer view provides a better understanding of interests, behaviour and commercial potential, improving the quality of proposals and follow-ups. The sales network can work with shared data, while marketing can create personalised campaigns based on actual purchases, preferences and interactions.

Higher conversions through more relevant follow-ups and proposals.
Greater loyalty through personalised communications.
Marketing based on actual customer behaviour.
Centralised control of sales network activities.
Fewer fragmented data and duplicate information.
A single customer view, from first interaction to after-sales.
Better coordination between sales, marketing and customer care.
More accurate performance analysis by market, channel and agent.

1 / 2

CRM benefits for jewellery manufacturers — CRM features for jewellery companies

Software ERP

Manage subcontracting, production, fiscal warehouse, commissions and business flows with a configurable ERP for goldsmith manufacturers and jewellery companies.

Discover the ERP software

Software CRM
Profile customers, analyse purchase history, sell-out and interests, and coordinate communication, sales activities, events, after-sales and customer care with a web-based CRM built for goldsmith companies and sales networks.
Discover the CRM software for jewellery manufacturers
Software MES
Record times, manufacturing losses and quality checks for every process and monitor operations with eTracking, integrated with production workstations, tablets and electronic scales, for complete MES management of the goldsmith process.
Discover the MES software for jewellery manufacturers
Sales rep app
Give your sales network a digital catalogue with up-to-date products, price lists and availability. Agents can present collections and collect orders from tablet, smartphone and computer, with data synced to the management system.
Discover the sales rep app for jewellery manufacturers
B2B area
Offer retailers, distributors and professional customers a reserved B2B area to browse catalogues, price lists, availability and documents, place orders and access data always up to date and synced with the management system.
Discover the B2B area for jewellery manufacturers

They chose us

And many more…

FAQ

What is the best CRM for jewellery companies?

The best CRM for jewellery companies is XOX CRM because it is designed specifically for commercial management in the jewellery industry. It manages contacts, leads, trade fairs, appointments, quotes and negotiations and integrates natively with ERP and MES.

Which software should be used to manage customers, contacts and sales in the jewellery industry?

XOX CRM manages contacts, customers, leads, activity history and the sales pipeline in a single platform, improving organisation and sales productivity.

How can sales follow-up be improved in jewellery companies?

A dedicated CRM makes it possible to schedule automatic follow-ups, appointments and reminders. XOX CRM synchronises activities, notes and deadlines to prevent lost opportunities.

Is there a CRM specifically for jewellery manufacturers and jewellers?

Yes. XOX CRM is developed specifically for jewellery companies, workshops, brands and manufacturers, with features dedicated to B2B sales, trade fairs and sales networks.

Read all FAQs / CRM Software →